moochi
Bringing easy luxury to the everyday, moochi is a premium womenswear label designed with the modern minimalist in mind. Proudly New Zealand owned for over 20 years, moochi has 13 locations throughout the country alongside am e-commerce store.
SERVICES
eNewsletters
Press releases
Lookbook copy
Social media captions
WHAT THEY SAID
"Erin is an absolute pleasure to work with. Her consistency, communication style, work ethic, and outputs have been exceptional from start to finish. Erin has a true talent for immersing herself in a brand, asking the right questions, extracting core values and nuances, and capturing the essence of our messaging through well-crafted storytelling. Erin is an asset to any business."
Maria Healey, Promotions & Partnerships Manager - moochi
THE SCOPE
Moochi engaged Edited By on an ongoing retainer basis to curate copy for their eNewsletter with a x3 weekly frequency. Newsletters were heavily copy driven with images weaved throughout. Moochi required alluring subject lines crafted for an optimum open rate performance and creative copy, which expressed each moochi sub brand’s unique personality while adhering to the overarching brand guidelines (i.e. lowercase, no dashes).
Press releases were required ahead of a new season to support the launch of moochi’s forthcoming collection. This involved transcribing the designer’s collection preview and translating this into a story that took readers on a journey through the conceptualisation process, inspiration, and hero pieces.
Images: moochi
Words: Edited By
