About

Edited By helps businesses across Australia and New Zealand engage and connect with their audience through compelling content.
 
Words backed by strategy, Edited By supports both SMEs and large corporates across a wide variety of industries, through tailored and reader-friendly copy, rooted in research.
 
Whether you’re a new business lingering on page 15 of Google, an established brand in need of a refresh, or you’re just looking for an ongoing copywriting resource to make your life easier, Edited By’s services can help.
 
In a landscape increasingly powered by AI, Edited By’s bespoke, ‘no copy and paste’ approach to each client and commercially-focused lens, ensures your brand story isn’t just glanced at – it’s engaged with.

Meet Erin

Erin Berryman is a highly qualified digital copywriter, award-winning journalist, and the founder of Edited By.
 
A passion for storytelling and an innate ability to translate any brief into words has seen Erin collaborate with a diverse range of brands, across beauty, wellness, lifestyle, tourism, hospitality, and property.

Cutting her teeth in public relations, Erin’s been helping brands gain coverage and convert readers to buyers since day one – a unique skill that still informs every piece of writing she crafts today. Five years in media further fostered her astute eye for detail and unique flair for tailoring editorial to diverse audiences. Her words have been featured in Fashion Quarterly, Remix Magazine, Together Journal, Good Health, Kia Ora, Woman’s Day, Broadsheet and stuff.co.nz.

Erin’s writing prowess has been tapped into by leading brands across a broad spectrum of industries including;

  • BePure, Eve Wellness, L'Oréal, Clarins, Bondi Sands, Dermalogica, Dior Beauty, Rodney Wayne, Gucci Beauty, Swisse, Shiseido, Narciso Rodriguez, and Avène.

  • moochi, Michael Hill, Hera Couture, Bird & Knoll, and Boohoo.

  • Nespresso, Maker’s Mark, Soul Bar & Bistro, Botswana Butchery, Andiamo, and Amisfield.

  • Pullman Hotel, Sofitel, Mövenpick Hotels & Resorts, MGallery, ibis, SO/, Hilton, QT Hotels & Resorts, GO Rentals, and Tourism Fiji.

  • JLL Australia, JLL New Zealand, RD Group

  • "From brief to delivery, our collaboration with Erin was seamless. One of her strengths was her immediate grasp of our brief. This level of synergy and understanding made her an invaluable extension of our team. If you are in need of a skilled and reliable copywriter, I wouldn’t hesitate to recommend Erin."

    Todd Lauchlan - Managing Director
    JLL New Zealand

  • "Erin is my definition of the ideal modern editor. She's independent, conscientious, commercially savvy, a great writer and producer, and has a diverse skill set. Fundamentally, she does it all and is a joy to work with. "

    Craig Hawtin-Butcher - Managing Director

    BHA Media

  • I absolutely endorse Edited By. Erin’s writing effortlessly captivates readers, delivering engaging narratives with key messages. Erin's creative professionalism consistently shines as she produces high-quality, strategic content for our channels. Working with Edited By is a joy!

    Julie Lumsden – Marketing Manager

    Accor Group

  • "Erin is an absolute pleasure to work with. Her consistency, communication style, work ethic, and outputs have been exceptional from start to finish. Erin has a true talent for immersing herself in a brand, asking the right questions, extracting core values and nuances, and capturing the essence of our messaging through well-crafted storytelling. Erin is an asset to any business."

    Mariah Healey – Promotions and Partnerships Manager
    moochi

  • "I wanted to work with Erin after having worked together during my tenure at M.A.C Cosmetics and L’Oréal. I was blown away by Erin’s professionalism and talent. We engaged her as our PR consultant to handle the press releases for two brands, BePure and Eve. In every brief, Erin took the time to understand our requirements, our products, and most importantly, our customers. Not only is she a highly competent writer, she also has a deep understanding of the media landscape. She knows how to tailor press releases to maximise their impact and attract the attention of the right people. I recommend Erin to anyone looking for bang-on brief PR services and more."

    Vai Muller - Marketing Manager
    BePure

  • “Erin’s style of writing is fresh and witty. She has the ability to situate herself in a different tone of voice for different readers. Erin spends a lot of time understanding her audiences as well as her clients’ requirements. I love her precise work with minimal brief required and the insight she brings.”

    Katie Yeung – Director
    Hera Couture and Daisy Brides

In Good Company