JLL’s 35th Anniversary Magazine
JLL, a leading professional services firm in the field of commercial real estate, operates globally with offices in 80 countries. A Fortune 500® company, JLL offers expertise in leasing, sales, and investment management across various sectors including retail, office spaces, hotels and hospitality, industrial, agriculture, government, and education.
SERVICES
Editor
Copywriting
Editorial conceptualisation
Editorial tone of voice development
Project management
Interviews
Research
WHAT THEY SAID
“In 2022, my team worked with Erin to create a 71-page editorial style magazine to celebrate JLL NZ’s 35th anniversary. Erin was tasked with producing the copy for the magazine, which included interviewing key members of our team, writing articles and seeking approvals. We found her to be diligent, timely and thorough in her work. Erin worked closely with our business and the resulting publication was widely acknowledged as a high-quality, successful execution. We are happy to have built an ongoing relationship with her off the back of this project, and continue to enjoy working with her regularly.”
Lydia Sheridan, Marketing Manager - JLL NZ
“The magazine looks incredible. I’d like to acknowledge Erin Berryman who was instrumental in the writing and editing of this publication. Thank-you for creating such an excellent showcase of our business and our clients.”
Todd Lauchlan, Managing Director - JLL NZ
THE SCOPE
JLL engaged Edited By’s services to produce a one-off magazine to commemorate their 35th anniversary in New Zealand. The magazine was intended for external distribution, targeting JLL's existing and potential clients, business stakeholders, and key influencers in the commercial real estate industry.
A first-of-its-kind for JLL globally, the magazine would serve as an integral branding piece, positioning the company as the authority in commercial real estate.
THE RESULT
Edited By solely produced the copy for a high-quality, 70-page magazine.
The tone of voice was carefully crafted to resonate with both JLL’s direct and indirect network. In-depth insights from sector experts were weaved into thought-provoking think pieces, with conversational interviews and image led pages positioned after to maintain reader interest. A considered ratio of in-depth and topical editorial—such as hybrid working, the evolving office environment, and the prevailing gender pay gap—effectively appealed to all readers while encouraging discussion.
JLL’s inaugural magazine was unveiled at their esteemed annual leadership event, The Future of Real Estate. The final outcome solidified JLL’s position as a market leader in the real estate industry, with the client commending Edited By’s writing prowess, collaborative efforts, and seamless working style throughout the process.
