Accor Group
One of the world’s largest hospitality companies, Accor Group operates hotels in over 100 countries at a luxury, premium, midscale and economy level.
SERVICES
Website copywriting
SEO blog copywriting
Tone of voice development
Print advertorials
Social media management
THE SCOPE
Since early 2022, Accor Group has engaged Edited By’s services on a retainer and project basis. Initially engaging Edited By to produce the copy for Mövenpick Hotels & Resorts’ New Zealand website ahead of its launch, the partnership expanded to include ongoing social media management.
Edited By supports the wider Accor Group on a project basis with copywriting across Pullman Hotel, Sofitel, Ibis, MGallery Hotel Collection, and Sebel.
HIGHLIGHTS
Crafting the SEO website copy for Mövenpick Hotel & Resorts’ first New Zealand website, in line with the brand’s global tone of voice while refining for the local market.
Mövenpick Hotels & Resorts Auckland social media management (go-to-market strategy development and implementation, content creation, and inbox management).
Developing the tone of voice and producing SEO website copy for SO/Auckland’s restaurant, bar, and café.
Crafting chef bios for SO/Auckland and Pullman Hotel Auckland.
With the reopening of borders following Covid-19, Pullman Hotel Auckland underwent a major refurbishment. Edited By was engaged to refresh and craft new SEO website copy across all pages, including the addition of a new restaurant and spa.
Creating evergreen SEO copy for Accor Group’s properties to be utilised on various booking platforms (Booking.com, Trip Advisor, Wotif) and ALL.com.
Producing regular SEO blogs for Accor Group to improve website visibility, keyword ranking, and credibility.
Writing advertorial copy for Pullman Hotel Auckland, Pullman Rotorua, and Te Arikinui Pullman Auckland Airport Hotel to be used in media.
WHAT THEY SAID
“I absolutely endorse Edited By. Erin’s writing effortlessly captivates readers, delivering engaging narratives with key messages. Erin's creative professionalism consistently shines as she produces high-quality, strategic content for our channels. Working with Edited By is a joy!”
Julie Lumsden – Marketing Manager
